Weekly Fashion Highlights | Labubu × sacai × SEVENTEEN Creates A Three-Party Collaboration...

Forget the It-bag or the latest sneaker drop—the most sought-after accessory in fashion and pop culture right now is a plush toy from China: Labubu. Originally created by artist Kasing Lung and acquired by blind-box giant Pop Mart in 2019, the mischievous doll has become a cult favorite. Fast forward to today, and Labubu keychains are everywhere—from Rihanna, Dua Lipa, and BLACKPINK’s Lisa to NBA players and front-row regulars during Fashion Week.

This week, Pharrell Williams’ JOOPITER platform teamed up with Japanese label sacai and K-pop phenomenon SEVENTEEN to launch an exclusive auction: sacai x SEVENTEEN, running June 8–18. At its core? Fourteen custom Labubu figures dressed in sacai x Carhartt WIP—blurring the line between high fashion and collectible art.

Labubu’s rise is no fluke. Fueled by Pop Mart’s blind box hype machine and the star power of global tastemakers, the plush figure has evolved into a cultural symbol. With this Sacai collab marking just the beginning, insiders are betting big: plush collectibles are going high fashion, and Labubu is leading the charge.

Labubu × Sacai × SEVENTEEN Creates A Three-Party Dream Collaboration

Pharrell Williams' digital auction platform JOOPITER, in collaboration with the Japanese brand

sacai and popular Korean boy band SEVENTEEN launched a limited edition "sacai x SEVENTEEN" joint auction from June 8 to 18. The highlight is 14 customized Labubu dolls wearing exclusive jumpsuits designed by sacai x Carhartt WIP and printed with the SEVENTEEN "J-17-S" logo. Each one is unique and auctioned in a blind box. The same period also includes JOOPITER x sacai x SEVENTEEN T-shirts signed by the members, exclusive leather jackets, and other rare clothing. All net proceeds will be donated to the United Nations Educational, Scientific, and Cultural Organization (UNESCO).

The focus of this auction is 14 Labubu dolls, each of which is created by Chinese Pop Mart artist Kasing Lung. For the first time, they incorporate the symbolic language of sacai and Carhartt WIP, with custom metal chain decorations and special prints. The opening price was only US$300-500, and the bidding soared to more than US$2,200 in an instant. In addition to the dolls, the auction items also include sacai x Carhartt WIP green leather jackets (FW25 Paris Fashion Week catwalk model), limited edition signed T-shirts and baseball caps, all of which are personally worn or signed by members and are of great collection value.

Labubu was first created by Pop Mart in 2015. Its design combines Nordic mythology and cartoon elements. It has been continuously collaborating with trendy brands and celebrities. Recently, it has been demonstrated by countless top stars such as Rihanna, Lisa, and Pharrell Williams. Labubu's blind box strategy creates a sense of scarcity and surprise, which triggers fans to continue to repurchase and discuss topics on social media. In the first half of this year alone, the total transaction volume of Labubu auctions has exceeded US$500,000, becoming an emerging collection hotspot after sneakers and luxury handbags. As JOOPITER continues to deepen its cross-border auction field, the re-linking of "sacai x SEVENTEEN" and Labubu will not only inject new vitality into the global trend play and fashion circles but also herald that the collaboration between trendy IP and fashion brands has entered a deeper era of "art + business" co-creation.

OTB Group Establishes Subsidiary In Mexico To Expand Into Latin American Market

Italian luxury group OTB (Only The Brave) recently announced the establishment of a wholly-owned subsidiary in Mexico, officially entering the Latin American market. As the parent company of brands such as

Diesel, Maison Margiela, Marni, and Jil Sander, OTB hopes to expand a new battlefield in North America in addition to the United States and Canada to strengthen the brand's global retail network and influence.

The subsidiary is headquartered in Mexico City and is responsible for coordinating the construction of direct and wholesale channels for the four major brands in the country and accelerating the online and offline layout. OTB has reached a cooperation with the high-end department store group "El Palacio de Hierro" with a history of more than 100 years. It will cover key cities such as Guadalajara, Monterrey, Leon, Cancun, Puebla, and Querétaro by opening independent boutiques and brand areas. According to the plan, OTB will open about 50 stores in Mexico in the next five years, 15 of which are expected to be completed in 2025. At the same time, the group will further strengthen localized marketing and digital operations to meet the diverse needs of local consumers for high-end fashion and increase brand penetration.

Renzo Rosso, founder and chairman of the group, said: "Mexico has unique cultural creativity and fashion expression. Facing the local market is an important step in our brand's global strategy, which will help us establish a closer and more authentic connection with Latin American consumers." This move indicates that OTB Group is taking more determined steps to deepen its presence in high-potential markets around the world and continue to promote the growth and diversification of its brands on the international stage.

Louis Vuitton Announces Jeremy Allen White As Newest Brand Ambassador

The appointment was made by Pharrell Williams, the brand's menswear creative director. Williams said in an official statement: "Jeremy has an inimitable calm confidence and sincere charm, which is exactly what we admire - those who influence culture with authenticity."

As a new talent in the film and television industry, Jeremy Allen White has attracted much attention for his role as Ian Gallagher in the American TV series "Shameless" and chef Carmy Berzatto in the popular TV series "The Bear". His role creation and emotional expression have won him many nominations and awards. This collaboration with Louis Vuitton is not only a key step for him to officially enter the high-end fashion circle, but also marks the brand's further expansion of its ambassador lineup in the direction of "down-to-earth and highly artistic". Looking back on this year, Jeremy has appeared in LV menswear at major red carpet events many times: he chose high-end custom clothing created by Pharrell Williams at the 2025 Met Gala "Superfine: Tailoring Black Style" theme dinner and the 2025 SAG Actors Guild Awards ceremony, which was elegant and dramatic. At the same time, he has also starred in Calvin Klein underwear blockbusters, showing his unique temperament with minimalist looks on the streets of New York, but he himself modestly claims that he is "not a so-called 'fashion expert'" - which coincides with the "authentic and confident" brand attitude that LV has always advocated.

As the brand ambassador of Louis Vuitton, Jeremy Allen White will help promote the brand's new men's wear and accessories in the 2025 autumn and winter and 2026 early spring series, and participate in image activities and digital content production in major global markets. LVMH Group executives believe that this cooperation will further strengthen the brand's influence in the film, television, music, and art circles, and also highlight LV's balanced strategy between "inheriting craftsmanship and integrating contemporary culture."

Looking to the future, the cooperation between Louis Vuitton and Jeremy Allen White is not only a bold cross-border attempt, but also another milestone for the brand around the concept of "resonance between people and culture": between luxury and authenticity, presenting consumers with a warmer and more dynamic fashion expression.

CK's Parent Company PVH Suffered A Loss In The First Quarter

U.S. apparel giant PVH Corp. (parent company of Calvin Klein and Tommy Hilfiger) recorded revenue of $1.984 billion in the first quarter of fiscal year 2025, up 2% year-on-year, exceeding analysts' expectations. Despite solid revenue, PVH reported $480 million in impairment of goodwill and intangible assets during the reporting period, resulting in a net loss of $332 million in the first quarter under U.S. generally accepted accounting principles (GAAP), compared with a net profit of $205 million in the same period last year. Adjusted non-GAAP earnings per share were $2.30, also higher than the upper limit of the guidance range of $2.25

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In terms of geographical regions, the Americas and Europe, the Middle East and Africa (EMEA) regions grew 7% and 5% year-on-year, respectively, while the Asia-Pacific region fell 13% due to weak Chinese consumers and the impact of the Lunar New Year. At the brand level, Tommy Hilfiger sales grew 3.4%, Calvin Klein remained flat; Calvin Klein Heritage series fell 5%. For the full year, PVH lowered its adjusted earnings per share forecast for fiscal 2025 from $12.40-12.75 to $10.75-11.00, mainly due to the approximately $65 million in EBIT pressure from the new round of U.S. import tariffs, partially offset by a favorable exchange rate impact of $0.10. The company's CEO, Stefan Larsson, pointed out that it will focus on controllable factors and accelerate product and digital innovation to cope with macro uncertainties.

PVH's stock price fell more than 16% after the report was released due to the lowered earnings expectations, and has fallen more than 30% so far this year. Looking ahead, PVH plans to strive to stabilize its profit rhythm by optimizing inventory, streamlining the supply chain, and strengthening market localization, and continue to invest in core brands Calvin Klein and Tommy Hilfiger to achieve long-term sustainable growth.

Stone Island x New Balance Numeric 272 New Collaboration

Italian innovative street brand Stone Island joins hands with American sports giant New Balance to launch the Numeric 272 collection of co-branded shoes again, which will be released globally on June 18, 2025. This collaboration is inspired by the Stone Island Marina sub-line. The three color schemes cover classic white and gray, navy blue and gold. They all use vulcanized soles, composite suede, and light-sensitive polyester canvas splicing fabrics, which not only take into account the grip and shock absorption performance of the board shoes, but also add a nautical texture and high street style.

In terms of design details, the "N" logo on the side is made of photosensitive material, which can show subtle changes under different light; the blue "Stone Island Marina" and the New Balance Numeric brand co-branded logo are alternately embossed on the heel, echoing the advanced craftsmanship; each pair of shoes comes with a customized dry bag and signal whistle, which is both practical and interesting. Stone Island's creative director revealed that the collaboration aims to strengthen the two brands' joint exploration of functional and technological fabrics, continuing the innovative vein of past seasons of cooperation.

The new collection will be launched through Stone Island's official online and offline channels, and is expected to be launched in New Balance's selected stores and official website. Given the popularity of last season's joint models, the industry is generally optimistic that this 272 series will become a popular choice in the summer, not only injecting new vitality into the skateboarding circle, but also allowing street fashion enthusiasts to find a balance between sports and fashion. At that time, you may wish to lock in the release page and participate in the lottery to buy.

Editor: Juham Lin, Clarance Wang