Sub Pop is an independent record label founded in 1986 by Bruce Pavitt and Jonathan Poneman. Sub Pop achieved fame in the early 1990s for signing Seattle bands such as Nirvana, Soundgarden, and Mudhoney, central players in the grunge movement.[1] They are often credited with helping popularize grunge music. The label's roster includes Fleet Foxes, Tad, Beach House, The Postal Service, Sleater-Kinney, Flight of the Conchords, Foals, Blitzen Trapper, Father John Misty, clipping., Shabazz Palaces, Weyes Blood, Guerilla Toss, Bully, Low, METZ, Rolling Blackouts Coastal Fever, Kiwi Jr., TV Priest and The Shins.