Dime for Men

Founded in 2005 by Antoine Asselin and Phil Lavoie, Montreal-based Dime evolved from a local skate crew into a globally celebrated streetwear brand. Rooted in skate culture, ‘90s hip-hop, and street art, Dime fuses irreverent humor with relaxed, skate-inspired designs. Its collections feature classic hoodies, graphic tees, sweatpants, and paneled caps adorned with the label’s iconic logo, alongside elevated cut-and-sew pieces like bomber jackets and chino trousers. Maintaining its “humor-first, skating-second” ethos, Dime continues to cater to both its skate community origins and a worldwide audience drawn to its playful yet refined approach to casual fashion.