HARAGO for Men

Founded in 2019 by Harsh Agarwal, HARAGO is a Jaipur-based label that merges traditional Indian craftsmanship with a gender-fluid aesthetic. The brand uses upcycled, locally woven, or vintage textiles to create casual yet meaningful clothing, featuring hand-embroidered motifs and block-printed patterns. HARAGO's designs honor India's artisanal heritage while introducing modern, fluid silhouettes. The label draws inspiration from the founder's family and his grandmother's textile collection, offering unique pieces like a shirt made from an '80s quilt or a jacket crafted from a 1984 handwoven tapestry. HARAGO represents a fusion of heritage, sustainability, and contemporary fashion.