Hartford for Men

Founded by Yves Chareton in 1979, Hartford blends American wardrobe classics with European sophistication, creating a signature “casual chic” style. First celebrated for its impeccably crafted Paul shirt, the brand quickly gained cult status—counting icons like Bruce Springsteen and Eric Clapton among early admirers. Today, Hartford offers elevated essentials for men and women, from timeless shirts and tailored jackets to modern staples like the Cinema shirt and Pirouette pants. With a focus on premium fabrics, balanced cuts, and effortless elegance, Hartford has grown into a global reference for relaxed yet refined everyday dressing.