ICECREAM for Men

Founded in 2004 by Pharrell Williams and NIGO, ICECREAM is a subsidiary of Billionaire Boys Club, known for its bold, vibrant streetwear. With a focus on individuality, the brand features luxury skatewear, accessories, and homeware, defined by graphic motifs and playful designs, often incorporating ice cream graphics and other light-hearted symbols. ICECREAM has played a pivotal role in hip hop and pop culture, with Pharrell referencing it in Snoop Dogg’s “Drop it Like It’s Hot.” The brand’s collaborations and distinct style make it a staple in streetwear, inspiring wearers to challenge conformity and embrace self-expression.