JAMES COWARD for Men

JAMES COWARD is a collaborative project founded by Patrick Bull, Daniel Garrod, and Aaron Gray. The brand reinterprets archetypal garments by blending diverse influences, sensibilities, and histories into contemporary forms. Focused on reshaping perceptions of identity and beauty, their work emphasizes the dialogue between clothing, material, and wearer. Each piece is crafted from robust fabrics sourced from mills with longstanding traditions, and produced in communities renowned for their craftsmanship. With a commitment to rigorous construction and regional techniques, JAMES COWARD celebrates persistence, quality, and the evolving relationship between classic forms and modern expression.