JiyongKim for Men

Jiyong Kim, the visionary South Korean designer and Central Saint Martins graduate, revolutionizes fashion by challenging traditional production methods with a deep commitment to sustainability. His eponymous label pioneers environmental responsibility, utilizing reclaimed fabrics left outdoors for up to five months. Through this natural sun fade and weathering, Kim crafts unique, sun-faded pieces, sidestepping chemical waste. Each garment, adorned with ties and ribbons, is a dynamic expression of environmental consciousness. JiyongKim's transformative approach not only reshapes fashion silhouettes but also addresses urgent ecological concerns, celebrating the sanctity of nature and championing slow, sustainable fashion in earthy tones.