lownn for Men

Founded in 2017 by Loïc and Swann Joachim, Lownn is a Paris-based brand that reimagines utilitarian workwear through a minimalist, contemporary lens. The label creates timeless, high-quality garments inspired by workwear, tailoring, and urban culture. Featuring clean lines, dark tones, and relaxed silhouettes, Lownn’s collection includes drop-shoulder shirts, wool jackets, pleated cargo pants, and wide-leg trousers. Prioritizing form and function over seasonal trends, Lownn offers durable, everyday pieces crafted from premium materials sourced from Italy and Japan, making it a versatile staple for year-round wear.