NICENESS for Men

NICENESS is a Japanese fashion label founded by designer Yuichi Goh in 2018, built on the philosophy that “good things are good.” Drawing from counterculture influences, vintage references, and global textile traditions, the brand blends authenticity with meticulous craftsmanship. Goh’s signature approach pairs rare materials—such as wild silk denim and specialty fabrics sourced worldwide—with relaxed, thoughtfully refined silhouettes for men and women. NICENESS embodies understated elegance: clothing that prioritizes quality, comfort, and cultural depth. With each piece carefully considered, the brand celebrates durability, personal expression, and a quiet sophistication that speaks for itself.