Paly for Men

Founded by actor James Franco and designer Kyle Lindgren in 2023, PALY blends storytelling and streetwear to capture the gritty allure of a bygone Hollywood era. Drawing from Franco’s personal artwork and Lindgren’s design expertise, the brand features relaxed, hand-dyed, and distressed pieces with a California-punk edge. Inspired by Palo Alto, California, and a deep connection to Hollywood’s darker narratives, PALY produces limited-run collections of T-shirts, sweatshirts, and hand-knitted sweaters. Each garment is thoughtfully crafted to evoke a vintage feel, combining art, design, and a quintessential "California cool" aesthetic with an emphasis on individuality and creativity.