pet-tree-kor for Men

Founded in 2021 by Shanghai-based designers Xinyu, Wanqing, and Dong, pet-tree-kor redefines modern menswear by blending natural inspiration with contemporary urban aesthetics. Named after the evocative smell of soil after rain, the brand explores the harmony between humanity and nature, challenging the perception of humans as intruders in the natural world. Intuitively layered and textured pieces feature earthy tones and architectural silhouettes, combining precision with organic vitality. Past collections have debuted in lush greenhouse settings, enhancing the label’s serene yet adventurous ethos. Pet-tree-kor delivers high-concept designs that are both visionary and effortlessly wearable for everyday life.