PONDER.ER for Men

Founded in 2019 by Alex Po and Derek Cheng, PONDER.ER is a Hong Kong-based label redefining contemporary menswear with a gender-fluid and softly subversive approach. Drawing inspiration from found objects and everyday experiences, the brand infuses classic staples with romantic and womenswear-inspired elements. Its collections feature sheer knit mohair sweaters, stretch pants, crochet-detailed polos, and denim with trompe l’oeil graphics, showcasing technical and stylistic ingenuity. Recognized for its progressive exploration of identity and social norms, PONDER.ER has collaborated with the Hong Kong Ballet, won the Yu Prize 2022 Grand Prize, and was a semi-finalist for the 2024 LVMH Prize.