PRESIDENT’s for Men

PRESIDENT’s is a contemporary Italian menswear brand rooted in enduring craftsmanship and modern design. Founded in 1957 by 7 Bell S.p.A.—Italy’s first denim manufacturer—the brand was relaunched in 2011 under creative director Guido Biondi, grandson of the original founder. Crafted primarily in the original Tuscan atelier, PRESIDENT’s blends heritage techniques with ongoing material research, producing contemporary classics that balance function and form. Drawing inspiration from global workwear and military references, each collection reflects Italian saper-fare rendered through exceptional fabrics and timeless construction.