REPRESENT for Men

Launched in 2011 by brothers George and Mike Heaton, Represent began as a screen-printing project and has since evolved into a prominent British streetwear brand. Known for its premium fabrics and minimalist silhouettes, Represent offers a range of graphic tees, faded jeans, comfy hoodies, and retro-inspired sneakers. With a focus on craftsmanship and street culture, the brand blends edgy designs with a community-driven spirit. Cult-favorite collections like 247 and the Owners Club highlight the brand’s dedication to quality and style, making Represent a leading voice in contemporary streetwear.