RTA for Men

Founded in 2013 by Eli Azran and David Rimokh, RTA (Road to Awe) is a Los Angeles-based brand that blends LA grunge with French sensibility to create elevated, bold fashion for the modern rebel. Known for its distinct denim pieces, including skinny jeans, button-ups, and zippered hoodies, RTA incorporates unique details like worn-in washes and distressing, offering menswear that exudes casual luxury. With a focus on authentic self-expression, RTA has garnered a cult following for its timeless and rebellious aesthetic, encapsulating a journey of personal evolution and creative freedom.