SEASE for Men

SEASE, founded by brothers Franco and Giacomo Loro Piana, blends Italian elegance with high-performance functionality. Designed for men who move fluidly between city life and the outdoors, the brand reimagines activewear through refined tailoring, innovative materials, and sustainably sourced natural fibers. Inspired by escapes to the mountains or sea, SEASE offers a versatile wardrobe built for authenticity, adventure, and harmony with nature. Each piece is crafted to last, carrying memories and meaning over time. Committed to responsible production, SEASE follows a strict sustainable protocol, creating premium ready-to-wear and accessories that unite sophistication, performance, and environmental respect.