vowels for Men

vowels is a made-in-Japan designer brand offering premium denim and elevated everyday essentials, founded by Ritvik Kulshrestha and led by Creative Director Yuki Yagi. Rooted in the Japanese philosophy of Shu Ha Ri—mastery before evolution—the brand approaches streetwear with quiet precision and respect for form. Blending vintage references with alternative luxury, vowels reimagines wardrobe staples through refined materials, subtle tailoring, and understated irreverence. Its vision is informed by the vowels Research Library in New York, a curated archive of over 2,000 works that shape each collection. Designed for real life, the pieces feel personal, thoughtful, and effortless.