ALCHEMIST for Men

Miami-based lifestyle label Alchemist, founded by creative duo Erika and Roma Cohen, blends fashion, art, and architecture into a transformative cross-cultural vision. What began as a surrealist concept store in 2007 evolved into a streetwear brand celebrated for its elevated casualwear. Known for items like the Know U Rider joggers and Kurt Cobain hoodie, Alchemist's pieces feature luxurious materials, handcrafted details, and a nonchalant aesthetic. Its eclectic designs, including fringed-trim pants and wired sweatshirts, offer a unique mix of street style and couture, capturing the carefree, sun-soaked spirit of South Beach.