Allude for Men

Founded in 1993 by former lawyer Andrea Karg, Allude is a Munich-based luxury knitwear brand celebrated for its refined use of cashmere. Known as the "queen of cashmere," Karg envisioned a line that would be urbane, contemporary, and intelligent. The brand name—Allude—evokes softness, elegance, and subtlety, mirroring the label's essence. With design and creative direction rooted in Munich and production in China, Allude emphasizes responsible sourcing, rigorous quality control, and sustainability. From timeless sweaters to cozy capes, Allude offers elevated essentials that embody understated luxury and intelligent design, making high-quality knitwear an everyday indulgence.