BARENA for Men

Founded in 1961 by Sandro Zara and based near Venice, Barena Venezia draws inspiration from the rich style heritage of the Venetian lagoon. The brand combines timeless elegance with modern sensibility, offering a refined blend of traditional workwear and contemporary tailoring. Under creative director Massimo Pigozzo since its 1994 relaunch, Barena emphasizes a fabric-first approach, sourcing high-quality materials from Italian and British mills, all crafted to be machine-washable. Produced entirely in Veneto, the collections feature unstructured jackets, matching trousers, and versatile knitwear, embodying soft tailoring, loose shapes, and exquisite details. Barena Venezia represents understated sophistication and effortless versatility.