FRESCOBOL CARIOCA for Men

Founded in 2013, FRESCOBOL CARIOCA is a lifestyle brand inspired by the spirit of Rio de Janeiro and the beachside game of frescobol, invented in 1945 by Lian Pontes de Carvalho. Honoring the Carioca way of life—laid-back, active, and effortlessly stylish—the brand began by handcrafting frescobol bats from sustainably sourced wood, each one a unique artisanal piece. Today, FRESCOBOL CARIOCA has evolved into a globally recognized label offering refined ready-to-wear, swimwear, footwear, and accessories, all rooted in the relaxed elegance and craftsmanship of Brazil’s coastal culture, seamlessly blending city sophistication with beachside ease.