FULLCOUNT for Men

Founded in Osaka in 1992 by Mikiharu Tsujita, FULLCOUNT is a pioneer of Japanese denim, admired worldwide for its comfort, durability, and vintage-inspired fading. The brand was the first to use extra-long staple Zimbabwe cotton—valued for its strength and softness—in denim, a material still central to its craft today. FULLCOUNT insists on weaving its fabric on rare vintage shuttle looms in Okayama, preserving traditional methods to achieve authentic texture and aging. With over 30 years of unwavering commitment to quality, FULLCOUNT continues to embody Japanese craftsmanship, creating jeans that evolve beautifully with the wearer’s life.