GR10K for Men

GR10K, founded by Alfredo Grassi S.p.A., blends workwear, technical fabrics, and upcycled materials to create minimalist, utilitarian designs. The label incorporates recycled textiles, including flame-retardant and ballistic fabrics, to produce unisex shirts, outerwear, and cargo pants with a rugged, protective edge. Drawing inspiration from military and workwear uniforms, GR10K subverts traditional fashion cycles, embracing a sustainable approach while offering contemporary, functional garments. With a focus on utility and durability, the brand presents a hybrid of minimalism and institutional couture, offering garments that challenge fashion norms while embracing purpose-driven design.