GUESS USA for Men

Founded in 2022, GUESS USA revisits the rich archives of its parent brand, GUESS, to redefine classic American style for a new generation. Led by Nicolai Marciano, this collaborative platform partners with artists and creatives to reimagine the provocative allure of the ’80s and ’90s through ready-to-wear collections. Signature pieces like branded tees, flared denim, G-string thongs, and bedazzled suede corsets are crafted with vintage-inspired finishes such as distressed leather, sun-bleached hues, and cracked paint appliqués. Merging timeless design with contemporary vision, GUESS USA celebrates the enduring appeal of American fashion.