HOPE for Men

Founded in 2001 in Stockholm, HOPE is a progressive fashion and lifestyle brand celebrated for its gender-inclusive designs and focus on individuality. Initially inspired by workwear and uniform aesthetics, the label blends functionality with sophisticated tailoring. Known for premium materials like denim and wool that age beautifully with wear, HOPE creates versatile wardrobe staples characterized by clean lines, unconventional proportions, and thoughtful details such as reimagined pockets and concealed closures. Currently led by Frida Bard, formerly of Acne Studios, the brand continues to innovate, infusing traditional tailoring with vibrant accents while maintaining its ethos of utility, craftsmanship, and timeless style.