HUGO

HUGO for Men

Refined and contemporary, HUGO embodies a modern approach to fashion, blending tailored precision with youthful vitality. The brand masterfully bridges work and leisure through sharp, clean designs that revitalize classic staples with fluid confidence. Offering tailored denim, structured outerwear, relaxed knits, and versatile accessories, HUGO balances updated silhouettes with nods to ’80s and ’90s heritage. Monochromatic palettes and premium materials underscore strong, casual-edge aesthetics, prioritizing comfort and wearability. As a label for trendsetters and individualists, HUGO encourages rule-free self-expression, curating adaptable wardrobes where timeless pieces and current trends coexist. By merging progressive design with timeless appeal, HUGO champions bold, confident style led by innovation, not trends.

HUGO
COTTON-PIQUÉ POLO SHIRT WITH LOGO PRINT
$59
Available in
S, M, L, XL, XXL
HUGO
Hugo Logo-patch T-shirt
$38
Available in
S, M, L, XL
HUGO
COTTON-BLEND HOODIE WITH WAXED-STAMP LOGO
$75
Available in
XS, S, M, L, XL, XXL
HUGO
White Cotton-Piqué Slim-Fit Logo Label Polo
$89
Available in
S, M, L, XL, XXL
HUGO
REGULAR-FIT HOODIE IN FRENCH TERRY WITH LOGO LABEL
$109
Available in
S, M, L, XL, XXL
HUGO
Dapo logo-print drawstring hoodie
$107
Available in
S, M, L, XL, XXL
HUGO
OVERSIZE-FIT T-SHIRT IN COTTON WITH DECORATIVE REFLECTIVE LOGO
$68
Available in
S, M, L, XL
HUGO
logo-patch polo shirt
$98
Available in
S, M
HUGO
LOGO-PRINT T-SHIRT IN COTTON JERSEY
$47
Available in
XS, S, M, L, XL, XXL
HUGO
GRADIENT-LOGO SWEATSHIRT IN COTTON TERRY
$108
Available in
S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$125
Available in
6, 7, 8, 9, 10, 11, 12, 13
pangaia
The PANGAIA Sale is here. Shop now.
Sponsored
HUGO
ZIP-NECK KNIT SWEATER WITH STRIPE DETAILS
$92
Available in
S, M, L, XL, XXL
HUGO
GRADIENT-LOGO T-SHIRT IN COTTON JERSEY
$59
Available in
XS, S, M, L, XL, XXL
HUGO
DOG-ARTWORK T-SHIRT IN COTTON JERSEY
$69
Available in
XS, S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$99
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
COTTON-TERRY TRACKSUIT BOTTOMS WITH SPLIT LOGO
$65
Available in
XS, S, M, L, XL, XXL
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$90
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
RELAXED-FIT ZIP-UP HOODIE IN COTTON TERRY
$149
Available in
S, M, L, XL, XXL
HUGO
debossed-logo sneakers
$106
Available in
39, 40, 41, 42, 43, 44, 45, 46
HUGO
Hugo Logo-patch Crew-neck T-shirt
$49
Available in
S, M, L, XL, XXL
HUGO
COTTON-PIQUÉ SLIM-FIT POLO SHIRT WITH LOGO LABEL
$80
Available in
XS, S, M, L, XL, XXL
HUGO
Hugo Logo-patch Cotton Polo Shirt
$99
Available in
XS, S, M, L, XL, XXL
HUGO
logo track pants
$115
Available in
S, M, L, XL, XXL
HUGO
TRAINERS WITH MESH AND FAUX LEATHER
$114
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
MERCERISED-COTTON SLIM-FIT POLO SHIRT WITH FOUR-BUTTON PLACKET
$77
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH RACING PRINTS
$45
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON JERSEY T-SHIRT WITH CURVED EMBROIDERED LOGO
$38
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH LOGO LABEL
$31
Available in
XS, S, M, L, XL, XXL
HUGO
SLIM-FIT POLO SHIRT WITH RED LOGO LABEL
$60
Available in
S, M, L, XL, XXL
HUGO
Hugo Polo Shirts
$118
Available in
S, M, L, XL, XXL
HUGO
SWEATSHIRT WITH EMBROIDERED LOGO
$83
Available in
XS, S, M, L, XL, XXL
HUGO
RELAXED-FIT SWEATSHIRT IN COTTON TERRY WITH LOGO PRINT
$108
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY SWEATSHIRT WITH SPLIT LOGO
$65
Available in
XS, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH ORIGAMI-HEART PRINTS
$69
Available in
XS, S, M, L, XL, XXL
HUGO
JACQUARD-PATTERN JACKET WITH WATER-REPELLENT FINISH
$309
Available in
XS, S, M, L, XL, XXL
HUGO
graphic-print T-shirt
$83
Available in
S, M, L, XL, XXL
HUGO
Hugo Logo-detail Hoodie
$116
Available in
S, M, L, XL
HUGO
OVERSIZE-FIT BOMBER JACKET IN JERSEY
$135
Available in
XS, S, M, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH LOGO UPPERS
$110
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
OVERSIZE-FIT SHIRT IN SEASONAL-PRINT COTTON POPLIN
$64
Available in
M, L, XL
HUGO
Hugo Donos Logo-detail Polo Shirt
$62
Available in
S, M, L, XL
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$108
Available in
6, 8, 9, 10, 11, 12, 13
HUGO
FAUX-LEATHER TRAINERS WITH RED LOGO FLAG
$55
Available in
6, 7, 10, 11, 12
HUGO
SLIM-FIT POLO SHIRT WITH RED LOGO LABEL
$78
Available in
S, M, L, XL, XXL
HUGO
GRADIENT-LOGO HOODIE IN COTTON TERRY
$126
Available in
S, M, L, XL, XXL
HUGO
logo-embroidered T-shirt
$71
Available in
S, M, L
HUGO
BUTTON-UP SWEATER WITH CONTRAST STRIPES
$121
Available in
S, M, L, XL, XXL
HUGO
White Faux-Leather Zigzag Detailing Sneakers
$132
Available in
39, 41, 42, 43, 44, 45, 46
HUGO
COTTON-TERRY HOODIE WITH ANIMAL GRAPHIC PRINTS
$95
Available in
S, M, L, XL, XXL
HUGO
SLIM-FIT POLO SHIRT IN MERCERIZED COTTON
$71
Available in
S, M, L, XL, XXL
HUGO
HUGO X RB HYBRID TRAINERS WITH HEEL SPOILER
$140
Available in
6, 7, 8, 9, 10, 11
HUGO
REGULAR-FIT PADDED COACH JACKET IN A WOOL BLEND
$330
Available in
S, M, L, XL, XXL
HUGO
OVERSIZE-FIT SHIRT IN PRINTED COTTON POPLIN
$74
Available in
S, M, L, XL, XXL
HUGO
OVERSIZE-FIT OVERSHIRT IN JAPANESE RIGID DENIM
$115
Available in
XS, S, M, L, XL, XXL
HUGO
Hugo T-shirts And Vests
$83
Available in
S, M, L, XL, XXL
HUGO
Hugo Square-logo Crew-neck T-shirt
$95
Available in
S, M, L, XL, XXL
HUGO
LIGHTWEIGHT GILET WITH VERTICAL QUILTING
$174
Available in
XS, S, M, L, XL, XXL
HUGO
Polo shirt men Hugo
$97
Available in
S, M, L, XL, XXL
HUGO
WATER-REPELLENT SLIM-FIT GILET WITH LOGO DETAIL
$145
Available in
M, L