HUGO

HUGO for Men

Refined and contemporary, HUGO embodies a modern approach to fashion, blending tailored precision with youthful vitality. The brand masterfully bridges work and leisure through sharp, clean designs that revitalize classic staples with fluid confidence. Offering tailored denim, structured outerwear, relaxed knits, and versatile accessories, HUGO balances updated silhouettes with nods to ’80s and ’90s heritage. Monochromatic palettes and premium materials underscore strong, casual-edge aesthetics, prioritizing comfort and wearability. As a label for trendsetters and individualists, HUGO encourages rule-free self-expression, curating adaptable wardrobes where timeless pieces and current trends coexist. By merging progressive design with timeless appeal, HUGO champions bold, confident style led by innovation, not trends.

HUGO
COTTON-PIQUÉ POLO SHIRT WITH LOGO PRINT
$59
Available in
S, M, L, XL, XXL
HUGO
Hugo Logo-patch Crew-neck T-shirt
$48
Available in
S, M, L, XL, XXL
HUGO
Hugo Logo-patch Cotton Polo Shirt
$100
Available in
XS, S, M, L, XL, XXL
HUGO
Dapo logo-print drawstring hoodie
$106
Available in
S, M, L, XL, XXL
HUGO
logo track pants
$117
Available in
S, M, L, XL, XXL
HUGO
White Cotton-Piqué Slim-Fit Logo Label Polo
$68
Available in
S, M, L, XL, XXL
HUGO
COTTON-TERRY TRACKSUIT BOTTOMS WITH SPLIT LOGO
$65
Available in
XS, S, M, L, XL, XXL
HUGO
REGULAR-FIT HOODIE IN FRENCH TERRY WITH LOGO LABEL
$100
Available in
S, M, L, XL, XXL
HUGO
GRADIENT-LOGO T-SHIRT IN COTTON JERSEY
$59
Available in
XS, S, M, L, XL, XXL
HUGO
TRAINERS WITH MESH AND FAUX LEATHER
$111
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
COTTON-BLEND HOODIE WITH WAXED-STAMP LOGO
$75
Available in
XS, S, M, L, XL, XXL
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HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$90
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
COTTON-PIQUÉ SLIM-FIT POLO SHIRT WITH LOGO LABEL
$79
Available in
XS, S, M, L, XL, XXL
HUGO
GRADIENT-LOGO SWEATSHIRT IN COTTON TERRY
$110
Available in
S, M, L, XL, XXL
HUGO
MERCERISED-COTTON SLIM-FIT POLO SHIRT WITH FOUR-BUTTON PLACKET
$77
Available in
XS, S, M, L, XL, XXL
HUGO
debossed-logo sneakers
$108
Available in
39, 40, 41, 42, 43, 44, 45, 46
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$113
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$125
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
COTTON-JERSEY T-SHIRT WITH RACING PRINTS
$45
Available in
XS, S, M, L, XL, XXL
HUGO
SWEATSHIRT WITH EMBROIDERED LOGO
$83
Available in
XS, S, M, L, XL, XXL
HUGO
OVERSIZE-FIT BOMBER JACKET IN JERSEY
$135
Available in
XS, S, M, XL, XXL
HUGO
OVERSIZE-FIT OVERSHIRT IN JAPANESE RIGID DENIM
$140
Available in
XS, S, M, L, XL, XXL
HUGO
LEATHER FOLDING WALLET WITH STACKED-LOGO TRIM
$65
Available in
ONE SIZE
HUGO
single-breasted blazer
$274
Available in
46, 48, 50, 52, 54
HUGO
REGULAR-FIT CARGO TROUSERS IN RIPSTOP COTTON
$83
Available in
28, 30, 32, 34, 36, 38, 40
HUGO
INTERLOCK-COTTON POLO SHIRT WITH STACKED LOGO
$70
Available in
XS, S, M, L, XL, XXL
HUGO
Hugo Logo-patch T-shirt
$38
Available in
S, M, L, XL, XXL
HUGO
RELAXED-FIT SWEATSHIRT IN COTTON TERRY WITH LOGO PRINT
$108
Available in
XS, S, XL
HUGO
COTTON-JERSEY T-SHIRT WITH LOGO LABEL
$31
Available in
XS, S, M, L, XL, XXL
HUGO
ZIP-NECK KNIT SWEATER WITH STRIPE DETAILS
$92
Available in
S, M, L, XL, XXL
HUGO
COTTON JERSEY T-SHIRT WITH MIXED-PRINT LOGO
$35
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH GEOMETRIC LOGO EMBROIDERY
$35
Available in
S, M, L, XL, XXL
HUGO
COTTON-TERRY REGULAR-FIT SWEATSHIRT WITH LOGO LABEL
$79
Available in
S, M, L, XL, XXL
HUGO
INTERLOCK-COTTON POLO SHIRT WITH STACKED LOGO
$71
Available in
XS, S, M, L, XL, XXL
HUGO
embroidery-logo polo shirt
$109
Available in
S, M, XL
HUGO
RELAXED-FIT ZIP-UP HOODIE IN COTTON TERRY
$153
Available in
S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH RED LOGO FLAG
$62
Available in
6, 7, 8, 10, 11, 12
HUGO
Graphic-Print Short-Sleeve Cotton T-Shirt
$63
Available in
XS, S, M, L, XL, XXL
HUGO
SLIM-FIT POLO SHIRT WITH RED LOGO LABEL
$60
Available in
S, M, L, XL, XXL
HUGO
COTTON-PIQUÉ POLO SHIRT WITH ALL-OVER PRINT
$50
Available in
XS, S, M
HUGO
BUTTON-UP SWEATER WITH CONTRAST STRIPES
$160
Available in
S, M, L, XL, XXL
HUGO
HUGO X APOH OVERSIZED HOODIE IN COTTON TERRY WITH BALLERINA ARTWORK
$110
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY REGULAR-FIT HOODIE WITH ANIMAL GRAPHICS
$79
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH CURVED-LOGO PRINT
$30
Available in
S, M, L, XL
HUGO
LOGO-PRINT HOODIE IN FRENCH-TERRY COTTON
$84
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY HOODIE WITH ANIMAL GRAPHIC PRINTS
$95
Available in
S, M, L, XL, XXL
HUGO
Hugo Logo-detail Hoodie
$118
Available in
S, M, L, XL
HUGO
SLIM-FIT POLO SHIRT WITH RED LOGO LABEL
$78
Available in
S, M, L, XL, XXL
HUGO
single-breasted suit
$424
Available in
48
HUGO
logo-patch track pants
$82
Available in
S, M, L, XL, XXL
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$110
Available in
6, 8, 9, 10, 11, 12, 13
HUGO
COTTON-TERRY SWEATSHIRT WITH SPLIT LOGO
$83
Available in
XS, M, XXL
HUGO
COTTON-TERRY HOODIE WITH EMBROIDERED ARTWORK
$125
Available in
S, M, L, XL, XXL
HUGO
KNIT POLO WITH COVERED PLACKET
$77
Available in
S, M, L, XL, XXL
HUGO
Hugo Graphic-print T-shirt
$83
Available in
S, M, L, XL, XXL
HUGO
logo-embellishment sweatshirt
$109
Available in
S, M, L, XL
HUGO
Hugo T-shirts And Vests
$83
Available in
S, M, L, XL, XXL
HUGO
Hugo Donos Logo-detail Polo Shirt
$61
Available in
S, M, XL
HUGO
striped-pattern suit
$349
Available in
46, 50