HUGO

HUGO for Men

Refined and contemporary, HUGO embodies a modern approach to fashion, blending tailored precision with youthful vitality. The brand masterfully bridges work and leisure through sharp, clean designs that revitalize classic staples with fluid confidence. Offering tailored denim, structured outerwear, relaxed knits, and versatile accessories, HUGO balances updated silhouettes with nods to ’80s and ’90s heritage. Monochromatic palettes and premium materials underscore strong, casual-edge aesthetics, prioritizing comfort and wearability. As a label for trendsetters and individualists, HUGO encourages rule-free self-expression, curating adaptable wardrobes where timeless pieces and current trends coexist. By merging progressive design with timeless appeal, HUGO champions bold, confident style led by innovation, not trends.

HUGO
HUGO X RB HYBRID TRAINERS WITH HEEL SPOILER
$101
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
OVERSIZE-FIT HOODIE IN COTTON TERRY WITH TONAL LOGO
$66
Available in
XS, S, M, L, XL, XXL
HUGO
RETRO-INSPIRED TRAINERS WITH FAUX SUEDE
$145
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$155
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
TRAINERS WITH MESH AND FAUX LEATHER
$155
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
COTTON JERSEY T-SHIRT WITH MIXED-PRINT LOGO
$69
Available in
XS, S, M, L, XL, XXL
HUGO
SHORTS WITH RACING PRINT
$39
Available in
XS, S, M, L, XL, XXL
HUGO
INTERLOCK-COTTON POLO SHIRT WITH STACKED LOGO
$46
Available in
XS, S, M, L, XL, XXL
HUGO
REGULAR-FIT PADDED COACH JACKET IN A WOOL BLEND
$135
Available in
S, M, L, XL, XXL
HUGO
LEATHER FOLDING WALLET WITH STACKED-LOGO TRIM
$99
Available in
ONE SIZE
HUGO
HUGO X RB STRETCH-COTTON POLO SHIRT WITH CARBON STEALTH LOGO
$98
Available in
XS, S, M, L, XL, XXL
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HUGO
HUGO X RB STRETCH-COTTON POLO SHIRT WITH CARBON STEALTH LOGO
$98
Available in
XS, S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH MESH TRIMS
$155
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
REGULAR-FIT T-SHIRT IN COTTON JERSEY WITH LOGO ARTWORK
$47
Available in
XS, S, M, L, XL, XXL
HUGO
REGULAR-FIT T-SHIRT IN COTTON JERSEY WITH LOGO ARTWORK
$47
Available in
XS, S, M, L, XL, XXL
HUGO
WATER-REPELLENT SLIM-FIT GILET WITH LOGO DETAIL
$195
Available in
S, M, L
HUGO
logo-embellished sneakers
$201
Available in
39, 40, 41, 42, 43, 44, 45
HUGO
REGULAR-FIT T-SHIRT IN COTTON JERSEY WITH LOGO ARTWORK
$47
Available in
XS, S, M, L, XL, XXL
HUGO
leather loafers
$222
Available in
41, 42, 43, 44, 45, 46
HUGO
White Faux-Leather Zigzag Detailing Sneakers
$130
Available in
39, 40, 41, 42, 43, 44, 45, 46
HUGO
INTERLOCK-COTTON POLO SHIRT WITH STACKED LOGO
$95
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY RELAXED-FIT SWEATSHIRT WITH SEASONAL PRINTS
$90
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH HERRINGBONE LOGO
$59
Available in
XS, S, M, L, XL, XXL
HUGO
STRETCH-COTTON SLIM-FIT POLO SHIRT WITH PRINTED LOGO
$117
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-PIQUÉ POLO SHIRT WITH ALL-OVER PRINT
$89
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH GEOMETRIC LOGO EMBROIDERY
$47
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH LOGO LABEL
$59
Available in
XS, S, M, L, XL, XXL
HUGO
SLIM-FIT POLO SHIRT WITH RED LOGO LABEL
$117
Available in
S, M, L, XL, XXL
HUGO
OVERSIZE-FIT OVERSHIRT IN JAPANESE RIGID DENIM
$209
Available in
S, M, L, XL, XXL
HUGO
STRETCH-COTTON SLIM-FIT POLO SHIRT WITH PRINTED LOGO
$125
Available in
S, M, L, XL, XXL
HUGO
OVERSIZE-FIT SWEATSHIRT IN COTTON TERRY WITH LOGO PRINT
$89
Available in
XS, S, M, L, XL, XXL
HUGO
OVERSIZE-FIT SHIRT WITH VINTAGE RACING PRINT
$104
Available in
XS, S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH LOGO UPPERS
$135
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
COTTON-TERRY HOODIE WITH SLOGAN AND HEART GRAPHICS
$71
Available in
XS, S, M, L, XL, XXL
HUGO
logo-appliqué polo shirt
$39
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY REGULAR-FIT SWEATSHIRT WITH LOGO LABEL
$98
Available in
S, M, L, XL, XXL
HUGO
logo-patch cotton polo shirt
$116
Available in
XS, S, M, L, XL, XXL
HUGO
FAUX-LEATHER TRAINERS WITH RED LOGO FLAG
$85
Available in
6, 7, 8, 9, 10, 11, 12
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$54
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$54
Available in
6, 7, 8, 9, 11, 12, 13
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$105
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
MIXED-MATERIAL TRAINERS WITH RIPSTOP AND FAUX LEATHER
$77
Available in
6, 10, 11, 12
HUGO
FAUX-LEATHER LACE-UP TRAINERS WITH LOGO DETAILS
$120
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
MIXED-MATERIAL TRAINERS WITH BRANDED ACCENTS
$165
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
COTTON-TERRY TRACKSUIT BOTTOMS WITH SMOKE LOGO
$96
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-JERSEY T-SHIRT WITH RACING PRINTS
$70
Available in
XS, S, M, L, XL, XXL
HUGO
OVERSIZE-FIT SHIRT WITH TIE-DYE PRINT
$89
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY SWEATSHIRT WITH STACKED SMOKE LOGO PRINTS
$71
Available in
XS, S, M, L, XL, XXL
HUGO
LOGO-PRINT HOODIE IN FRENCH-TERRY COTTON
$115
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-TERRY REGULAR-FIT HOODIE WITH ANIMAL GRAPHICS
$92
Available in
XS, S, M, L, XL, XXL
HUGO
COTTON-PIQUÉ POLO SHIRT WITH LOGO PRINT
$70
Available in
L, XL, XXL
HUGO
REGULAR-FIT CARGO TROUSERS IN RIPSTOP COTTON
$131
Available in
30, 32, 34, 36, 38, 40
HUGO
LOGO SANDALS WITH DOUBLE TOUCH-CLOSURE STRAPS
$80
Available in
6, 7, 8, 9, 10, 11, 12, 13
HUGO
ZIP-UP CANVAS OVERSHIRT WITH LOGO LABEL
$62
Available in
XS, L
HUGO
COTTON-JERSEY T-SHIRT WITH STACKED-LOGO PRINT
$68
Available in
S, M, L, XXL
HUGO
MODERN-FIT JACKET IN JERSEY WITH PLISSÉ PLEATS
$195
Available in
40
HUGO
SLIM-FIT BLAZER IN PATTERNED WOOL
$399
Available in
34, 36, 38, 40, 42
HUGO
MODERN-FIT JACKET IN STRETCH TWILL WITH FULL LINING
$270
Available in
38, 40, 42, 44
HUGO
HUGO X LES BENJAMINS MODERN-FIT JACKET IN JACQUARD FABRIC
$330
Available in
34, 36, 38, 40, 42