Rigid Dark Indigo
Lookbook
Description
Our 501® jeans from 1933 featured updates, like belt loops, and traditional details, like the classic cinch and suspender buttons. Levi's® wearers at the time would cut off the cinch right at the rivet and removed the suspender buttons, choosing not to wear their Levi’s® jeans with suspenders, like the older generation. Some Levi’s® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. . Our 1933 501® jeans also featured the redesigned “Guarantee Ticket” on the back pocket of the jeans. Levi Strauss & Co. had trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them”, as seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®”. Also under the leather patch was a small white cloth label printed with the blue eagle and the letters “NRA”. This was the National Recovery Act logo, which LS&Co. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s. - A remake of our 1933 501® jeans - Cut with a straight leg - Made in Japan by expert artisans using traditional techniques Style # 335010049 Color: Rigid - Dark Indigo How it Fits - 501 - Mid rise - Straight leg - Front rise: 12 7/8",Knee: 19 3/8",Leg opening: 18",Measurements based on size 32 Composition & Care - 100% Organic Cotton - Non-Stretch - Button fly - 5-pocket styling - Organic cotton - Machine Wash Cold, Do Not Bleach, Tumble Dry Medium, Hot Iron If Needed, Do Not Dry Clean, Wash Inside Out With Like Colors, Shrinkage In Wash Approximately 10%
Product details provided by: Levi's
Product IDs
- REVERSIBLE ID
- 599020277
- Brand style ID
- 335010049