Séfr for Men

Séfr, founded by longtime friends Messrs Per Fredrikson and Sinan Abi, began as a vintage shop in 2012, selling designer finds from around the world. In 2016, the Swedish label evolved into a brand creating minimalist clothing and quality basics. Séfr, meaning “zero” in Lebanese Arabic, reinterprets retro silhouettes into clean-cut, contemporary menswear. Guided by an ethical and environmental ethos, the brand sources innovative fabrics from reputable local mills across Europe. Séfr's premium textiles, classic cuts, and neutral palettes offer timeless pieces perfect for layering, embodying a casual yet refined aesthetic designed to span the decades.