Thug Club for Men

Founded in 2018 by Yeong Min Cho (Thug Min) and Jiyool Kwon, THUG CLUB is a Seoul-based luxury streetwear brand known for its subversive style and bold self-expression. Drawing inspiration from hip-hop and Americana motorcycle aesthetics, the label offers statement-making pieces with roomy cuts, distressed denim, and silver-studded hardware. THUG CLUB challenges traditional fashion norms, emphasizing unapologetic freedom and individuality. Worn by celebrities like Zico, Rain, CL, A$AP Rocky, and DaBaby, the brand has become synonymous with contemporary culture, offering ready-to-wear designs that cater to those who value bold, decisive self-expression.