YOKE for Men

Founded in 2018 by Norio Terada, YOKE is a Japan-based menswear label that explores the connection between clothing and its wearer. Blending modern and classic influences, YOKE reimagines everyday staples with oversized silhouettes, muted tones, and refined textures. Terada, a Bunka Fashion College graduate with extensive industry experience, infuses the brand with a thoughtful approach to materials and craftsmanship. YOKE’s evolving collections combine clean formal lines with grunge-inspired details, offering versatile, gender-neutral designs that refine and revive wardrobe essentials. With its timeless aesthetic and focus on connection, YOKE continues to redefine contemporary Japanese fashion.