Alejandra Alonso Rojas for Women

Alejandra Alonso Rojas, a Madrid-born designer, draws on generations of family craftsmanship and her Spanish heritage to create her seasonless, casual-luxury brand. Trained at IADE, Central Saint Martins, Parsons, and the School of the Art Institute of Chicago, she launched her label in 2016, blending traditional handwork with modern sensibility. Her collections feature hand-knits, tailoring, and hand-finished details, celebrating versatility through rich textures—from crocheted pieces to butter-soft leathers and featherweight silks. Committed to sustainability, she works with artisans, recycled fibers, and natural dyes. Each piece is designed as a timeless investment, inspired by women and made to be cherished.