ba&sh for Women

Founded in 2004 by best friends Barbara Boccara and Sharon Krief, ba&sh was born from a shared vision: to create their dream wardrobe and share it with other women. Designed by women, for women, the Parisian brand blends freedom, joy, and effortless elegance. From silk dresses and floral jumpsuits to high-necked blouses, ba&sh offers timeless staples infused with the relaxed sophistication of the City of Lights. Now present in over 400 stores worldwide, the brand remains distinctly Parisian—recognizable not just by its style, but by the confidence and happiness of the women who wear it.