Cou Cou for Women

Founded by Rose Colcord in 2021, Cou Cou redefines everyday underwear by bridging the gap between lingerie and comfortable basics. The brand’s essentials prioritize comfort and beauty, offering flattering silhouettes crafted from soft, breathable GOTS-certified organic cotton with delicate French lace trims. With a mission to celebrate modern femininity, Cou Cou challenges the outdated dichotomy between comfort and sensuality, creating underwear that feels as good as it looks. Ethically produced and ecologically conscious, the collection invites wearers to fall in love with their daily intimates, embracing the seductive simplicity of designs meant for every moment—not just special occasions.