JOHANNA PARV for Women

Estonian-born designer Johanna Parv launched her eponymous label after graduating from Central Saint Martins in 2020 and joining Fashion East's talent incubator. Inspired by London's dynamic lifestyles, particularly cyclists, Parv combines ergonomic, modular designs with couture techniques. Her collections blend flattering silhouettes and peak-performance features like friction-resistant fabrics and adaptive breathability, proving that practicality can coexist with high fashion. With experience at Balenciaga, Christian Dior, and Burberry, Parv infuses her designs with functional elegance, catering to professional women navigating bustling city streets. JOHANNA PARV redefines contemporary luxury and performance wear, offering purposeful garments without compromising on style.