Kijun for Women

Kijun redefines traditional standards of beauty with bold, witty designs rooted in Seoul’s dynamic culture. Founded in 2018 by Hyunwoo Kim and Myungjun Shin, the brand takes its name from the Korean word for “standard” and reimagines each collection as a distinct cinematic narrative. Drawing inspiration from the street style of 1980s and 1990s Seoul, Kijun blends dichotomous elements into sculptural yet wearable garments like chunky knits, printed tees, and chino shorts. With a fresh perspective on contemporary aesthetics, Kijun celebrates boldness, honesty, and nostalgia while challenging conventional beauty norms.