MÄRCHEN for Women

Founded by Mei Chen in 2015, MÄRCHEN is a ready-to-wear label rooted in minimalist concepts and refined craftsmanship. Inspired by the German word for “fairytale,” the brand name reflects a sense of timeless storytelling. MÄRCHEN aims to create garments that evoke the comfort and familiarity of a lifelong companion, crafted to form enduring connections with the wearer. Subtle details and exquisite handwork infuse the pieces with purity and elegance, inspired by the delicate beauty of daily life. Mei Chen emphasizes the importance of fabric and texture, designing with a transparent, long-lasting approach that brings continuous joy and ease to everyday moments.