MSCHF for Women

Founded in 2018, MSCHF is an art collective known for creating viral and controversial products that spark public debate and media attention. By blending art, commerce, and technology, MSCHF challenges conventional wisdom and consumeristic behaviors, aiming to inspire critical thinking about the world. The collective subverts mass culture and corporate operations to critique and intervene in popular culture. Operating primarily through their website, MSCHF releases a new "drop" every two weeks, using their work to wield tangible cultural power comparable to major companies, celebrities, and media entities.