Perks and Mini for Women

Founded in Melbourne in 2000 by Shauna Toohey and Misha Hollenbach, Perks and Mini (P.A.M.) is an internationally renowned cult brand that blurs the boundaries between fashion, design, and fine art. Known for its progressive approach, P.A.M. blends DIY creativity with refined yet unpretentious sensibilities. The label’s menswear incorporates conceptually rich, layered graphics into streetwear staples such as t-shirts, sweatwear, hats, and jackets. Frequent collaborations with artists like Mike Kelley and Genevive Gauckler further enhance its innovative edge. P.A.M. represents a fusion of freedom, creativity, and detail that has captivated a global creative audience.