Pristine for Women

Founded in 2021 by Kathryn Hewitson, Pristine blends vintage glamour with a punk spirit, creating provocative, body-conscious garments that celebrate femininity with wit and confidence. Inspired by old Hollywood and Vegas showgirls, the London-based label features made-to-order pieces like corset tops, candy-colored slip dresses, and trompe l’oeil skirts, all crafted with couture detailing and luxurious materials. Designed to empower the wearer rather than cater to the male gaze, Pristine emphasizes sustainable practices and collaborates with heritage craftspeople to preserve traditional techniques. Celebrating the joy of dressing up, Pristine injects playful elegance into everyday fashion with radical transparency and bold creativity.