Safiyaa for Women

Founded in 2011 by Daniela Karnuts, London-based Safiyaa is a luxury womenswear label that reimagines demi-couture with a modern, empowering edge. Inspired by the timeless elegance of heirloom garments, Safiyaa blends architectural precision with organic femininity, offering made-to-order and bespoke pieces that celebrate individuality. Each design is handcrafted by a single artisan, using house-developed fabrics in over 200 colorways, and enhanced by cutting-edge 3D technology for flawless fit. Worn by global icons like Jennifer Lopez and Kate Winslet, Safiyaa stands for slow fashion with soul—where craftsmanship, customization, and self-expression merge into a curated sartorial experience.