SIR. for Women

Founded by Nikki Campbell and Sophie Coote in 2014, SIR. (an acronym for “separates, intimates, and ready-to-wear”) equips the modern woman with effortlessly feminine staples. Drawing inspiration from the Australian coast, the brand's aesthetic centers on wardrobe essentials and minimalist silhouettes, ranging from dresses to two-piece suiting. Known for high-quality, ethically sourced fabrics, SIR. seamlessly transitions from beach to boardroom, offering a new standard in essentials. What started as an online-only capsule collection has grown into an expansive selection that captures the feeling of an eternal sisterhood under the sun.