THE GREAT. for Women

THE GREAT. is a modern lifestyle brand rooted in vintage Americana and a soulful approach to comfort, craftsmanship, and authenticity. Founded by longtime creative partners Emily Current and Meritt Elliott, the label reimagines timeless classics with an emphasis on quality, softness, and effortless everyday wear. Each collection reflects a commitment to thoughtful production—much of it made locally in Los Angeles—and a dedication to creating pieces built to last. Beyond clothing, THE GREAT. celebrates community, creativity, and meaningful impact, championing initiatives that give back while staying true to a nostalgic, enduring aesthetic that transcends trends and seasons.