THE UPSIDE for Women

Founded by Australian model and entrepreneur Jodhi Meares, THE UPSIDE is an athleisure brand where fashion meets function. Inspired by Meares’ time between New York, Hawaii, and Sydney—and deeply rooted in yoga culture—the brand brings color, print, and soul to technical activewear. Known for its refined silhouettes, performance fabrics, and joyful aesthetic, THE UPSIDE champions authenticity, wellness, and effortless style. Designed for the modern, fashion-forward woman, it celebrates movement, vitality, and feeling confident and beautiful in everyday pursuits of health and balance.