Wiederhoeft for Women

Wiederhoeft, founded by Jackson Wiederhoeft, blends fashion, performance, and storytelling into theatrical, couture-level collections. Trained at Parsons and formerly designing for Thom Browne, Jackson launched the debut “Spooky Couture” in 2019, establishing a signature narrative runway-meets-performance style. Each piece embodies character and fantastical expression, from architectural corsetry to intricate embroidery, worn by icons like Rihanna and Lady Gaga. Known for postgender, cryptic-yet-relatable designs, Wiederhoeft merges artistry, movement, and modern nostalgia, with bridal and ready-to-wear collections continuing to captivate New York Fashion Week audiences and redefine fashion as living performance.