BONBOM for Women

Founded in 2020 by designer Bonbom Jo, Seoul-based BONBOM redefines contemporary womenswear with a blend of historical and modern influences. Drawing from couture and streetwear, the brand features architectural shapes, playful details, and a fluid aesthetic. From mesh and stretch jersey sportswear-inspired pieces to lace-up accents, nano purses, and monogram prints, BONBOM combines versatility with bold expression. Boxy blazers, off-the-shoulder denim jackets, and flirtatious silhouettes challenge traditional norms, offering a fresh take on dressing up in an era of casual comfort. With unisex versatility, BONBOM crafts garments that balance masculinity and femininity while retaining their distinct presence.