MASHA POPOVA for Women

Ukrainian designer Masha Popova’s eponymous label fuses couture and sportswear, drawing inspiration from her childhood in post-Soviet Ukraine. Based in London, she combines traditional garment-making with innovative techniques, transforming zero-waste textiles into carefully deconstructed pieces. Known for her bold denim, jackets, and signature butterfly designs, Popova’s creations use hand-dyed fabrics in vibrant colors inspired by '80s and '90s sci-fi and horror films. Her work celebrates imperfection, personal narrative, and social critique, offering unique, vibrant additions to everyday and evening wear. With a playful and rebellious spirit, Masha Popova’s designs disrupt the conventional fashion narrative.