OPEN YY for Women

Launched in 2020 by sisters Jiyoung and Boyoung Kim, OPEN YY is a Seoul-based fashion label known for its unorthodox elegance and rebellious approach to contemporary femininity. Blending streetwear sensibilities with high-end luxury, the brand offers inventive ready-to-wear, footwear, and accessories, characterized by asymmetrical cuts, irregular proportions, and trompe l’oeil finishes. OPEN YY emphasizes individuality and self-expression, with soft knits, fluid silhouettes, and daring designs. Gaining international recognition, the brand has captured the attention of style icons such as Kendall Jenner, Hailey Bieber, and Peggy Gou, redefining what makes an outfit stand out.